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Taylor Swift's Record-Setting Reputation Tour Earns $54 Million in First Five Cities

Taylor Swift's Record-Setting Reputation Tour Earns $54 Million in First Five Cities

(Billboard)

Taylor Swift’s Reputation stadium tour makes its first appearance on Billboard’s weekly Hot Tours recap (see below) based on ticket sales from the first five venues on the trek. With almost 398,000 tickets sold in these stadiums, the six-month world tour that could potentially top $400 million in sales is already at the $54 million mark.

The pop star launched her tour with an opening four-week run stateside, kicking off in Phoenix on May 8. The debut performance at University of Phoenix Stadium set new venue records in both gross and attendance, topping Metallica’s $5.2 million gross earned in August 2017 by almost $2 million. With 59,157 tickets sold, she also broke the attendance record set during One Direction’s Where We Are tour in 2014 by 2,633 seats.

During the opening weekend on the road, Swift played her first two-night engagement on the tour at Levi’s Stadium in the San Francisco area (May 11-12). With a $14 million take from 107,550 sold tickets she topped her own gross and attendance counts set during the 1989 world tour in 2015 -- her first headlining effort at the venue. Grateful Dead still has a tight grip on the box office records at that stadium, however, with $21.5 million earned from 151,650 sold seats during its Fare The Well engagement that same year.

The following weekend, the Reputation tour headed to Southern California for a two-night stint at the Rose Bowl in Pasadena on May 18-19, smashing even more box-office records. With more than 118,000 fans in attendance, the two-show run earned $16.2 million. It is now the highest-grossing concert engagement of 2018 by a single concert headliner, based on Boxscores reported to Billboard. It also set a new gross record for a single headliner at the venue, surpassing U2’s 2017 record by over $467,000. The Irish band was tops for one year after racking up $15.7 million from two performances on the Joshua Tree world tour in May of last year.

New gross records were also set at the next two stadiums on the schedule: Seattle’s CenturyLink Field on May 22 and Sports Authority Field in Denver three nights later. At both stadiums, Swift surpassed gross records also held previously by U2. Her $8.6 million take at the Seattle venue topped the band’s Joshua Tree sales from last May by $2.4 million, but U2’s box-office milestone at the Denver stadium was $6.6 million set in 2011 during its 360° trek. Swift beat that gross record by $1.2 million.




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